. . . lease of the property now held by Le Sereno, which has been trying to figure out what to do with it. It seems that it'll be open in the new "season" -- for one year only -- as a third party-operated "beach club." In this regard, it appears that there have been numerous efforts from Le Sereno to find a single-season operator of the La Kala facility, but marketing, "positioning," size & staff issues befuddle prospective operators. The facility may have been over-built. It no longer is the quaint, small, comfortable venue with a strongly-loyal local clientele and affordable operating overhead, as it was in days of La Gloriette.
We'll soon see who is the operator & how it'll be positioned to stand out in a crowded market.
We'll soon see who is the operator & how it'll be positioned to stand out in a crowded market.



