3,500 billionaires
35,000 centimillionaires
250,000 worth 50 million
Just like most of us can no longer afford Patek watches or Pappy’s or first growth Bordeaux or 3 star luncheons, we find it more and more challenging to afford a tiny French island lusted over by the world’s very - and increasingly - wealthy.
It is what it is.
I understand . . . and "get it." "Increasingly wealthy" hits the mark . . . visitors who, it appears, are the target audience of "St. Tropez"-associated venues, for whom price rarely seems to be a consideration.
However, I would say that (a) there is reasonably affordable, quality "guest" housing, such as Villa CEC (not intending to violate self-advertising restrictions of the Forum) for satisfying lust for the "Treasured Island" experience; and (b) there are dining options available that won't "break the bank" (especially if one gets a luncheon special & saves it for dinner!).
At CEC, I've been interested to observe that guests fall into two of the three groups that I identify in SBH tourism:
(i) Those who are on their 1st or 2nd visit to SBH . . . who are thrifty and looking for budget-friendly accommodations because they really want to be on a "Treasured Island;" and
(ii) those who have visited often -- for many years! -- and choose to direct their Euros away from housing expense to fine dining restaurants.
For sure, "it is what it is" -- but I think there always will be a market that is apart from the "price-be-damned" crowd. These people find an experience that doesn't price them out of stunning natural beauty, iconic beaches, French sophistication, comfortable dining, and cosmopolitan escapism.