Even the French Are Drinking Less Champagne Because of Inflation

It seems that France has experienced a decline in champagne sales, with both foreign and domestic shipments falling in 2023 due to inflation and rising costs. However, producers have been able to sell more expensive labels globally, keeping overall revenue above the previous record. The decrease in wine shipments mirrors a potential slowdown in the luxury market, with experts predicting a downturn due to above-average growth rates, inflation, and a decrease in aspirational shoppers. Despite this, there is still demand for bubbly, with wine editors predicting a "bubble boom" and consumers experimenting with sparkling wines from different regions.
 
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