I know this wasn't an article from Apple, but the WSJ has given out some of the most apple-like advice ever. Tie them together?!!? Put them back in the case so you only have worry about finding the case?!!?!? Tip #3 can be paraphrased as "don't lose them" Those tips were right up there with the Apple "solutions" to the short battery life problem.......turn down the brightness so you can't see the screen, turn off apps so you can't use the functionality, and turn off the power so you can't use the device. But great battery life though!