[Additional Entries] 12:28 - 1:05
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Some days, over 1 million people visit Apple's retail shops. Jobs boast this is much greater an than the Macworld Expos of old.
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Stores are holding 80,000 one-to-one sessions per week.
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Next up iOS:
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"A revolution in touch and apps"
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Apple's shipped over 120 million iOS devices to date.
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Apple is activating a little over 230,000 iOS devices today. These are all new activations, unlike some of Apple's rivals who are fudging their numbers by counting upgrades.
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Over 6.5 billion apps downloaded. Or 200 apps every second.
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Over 250,000 apps available, including 25,000 iPad apps.
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iOS 4.1 being introduced today.
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Bug fixes: Proximity sensor, Bluetooth, iPhone 3G
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Adding: High Dynamic Range Photos. HD Video upload over WiFi. TV Show rentals. Game Center
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High Dynamic range photos: the software takes one under exposed, one normal exposed, and one over exposed, and forms them into one pristine photo.
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Game Center: Multi-player games, Challenge Friends, Auto Matching
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New game coming later this year that Jobs calls 'remarkable' from Epic Games.
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Mike Capps, President of Epic called on stage to reveal their first project for Apple mobile devices.
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Game code-named Project Sword: filled with epic sword battles:
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Animation looks rich, amazing and smooth.
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Demonstrating a head-to-head battle over game center.
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Project Sword will be available this holiday for iPhone, iPod and iPad.
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Steve is back.
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iOS 4.1 will be available next week via iTunes as a free download.
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Jobs says he has a surprise sneak peak at iOS 4.2 -- and it's all about iPad.
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It's bringing everything to iPad, multi-tasking, game center, wireless printing!
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Apple's also adding AirPlay
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Printing: option appears in dropdown menus. New App called Print Center will show up in the multitasking dialog.
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AirTunes is changing to airplay. You'll be able to stream more than just music: videos and photos too.
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Jobs is showing a demo of iOS 4.2 for iPad, showing Pandora running in the background, universal inbox and threaded messages, folders.
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iOS 4.2 is coming out in November as a free update for iPad, iPhone and iPod touch.
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Next up: iPods
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Apple's sold 275 million iPods.
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All new designs for every model of iPod coming today.
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Biggest change in iPod lineup EVER.
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iPod shuffle:
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Showing the first, second and third generation shuffles.
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Apple conceeds that users missed the buttons on the 3rd gen shuffle, so buttons are back.
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Small and wearable, easy to use buttons, playlists, genius mixes, VoiceOver, 15 hours of music. 5 colors. $49
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Next up: iPod nano
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Going through the first 5 generations.
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Apple wanted to make it smaller and better.
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Only one way to make it smaller: jettison the clickwheel. Make it touchbased.
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All multi-touch, built in clip, 46% smaller and 42% lighter
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Volume buttons, VoiceOVer, FM radio, Nike+, 24 hour battery playback
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Has a homepage like the other iOS devices.
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Can rearrange icons the same way as other iOS devices.
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It's got an accelerometer as well, orientation switching.
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Same 5 colors as the shuffle, plus two more: Product (RED) and graphite.
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$149 in 8GB version $179 in 16GB version
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New iPod touch:
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Retina Display; 326 ppi 24-bit color, LED backlit
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Apple A4 chip, 3-axis Gyro, iOS 4.1 Game Center, Front Facing camera and FaceTIme
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Rear camera as well with HD recording. 40 hours of playback
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3 models: 8GB for $329, 32GB for $299, and a 64GB for $399
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All three iPods available for pre-order today. Ship next week.
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Jobs is demoing the new array of iPod TV ads.
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"strongest lineup of new iPods we ever had."
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Next up: iTunes
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Customers have downloaded over 11.7 billion songs
Over 450 million TV episodes
Over 100 million movies downloaded
Over 35 million books
Over 160 million accounts worldwide
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Today: iTunes 10
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Changing the iTunes Logo
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iTunes next spring will surpass sales of CDs
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So they're getting rid of the CD icon
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New Hybrid view, where if u have more than 5 songs from a single album, it doesnt repeat redundant information and instead shows album artwork.
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Apple focused a lot on "Discovery" with iTunes 10.
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"What are my friends listing to?"
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"What are my favorite artists up to? What concerts are my friends going to?"
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New feature: Ping
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A social network for music.
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Follow your favorite artists and friends. Discover what music their listening to and downloading.
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FaceBook and Twitter meets iTunes, essentially.
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Summary:
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Social music discovery
Follow and be followed
Circle of friends (following with restrictions) so you can get as private or public as you want.
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Post your thoughts and opinions
Custom song and album charts
over 170,00 concert listings
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Steve is demoing Ping
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Ping also can show when users comment on photos, purchase a song, etc.
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"A social network all about music"
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Ping will also be available on iPhone and iPod touch, available via iTunes Store app.
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iTunes 10 available today to the 160 million people in 23 countries who have an iTunes account.
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One more thing...
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One more "hobby"
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Here comes Apple TV MakeOver
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Apple TV was introduced September 2006. Sold a lot of them but "not a big hit." Still, users love their Apple TVs and use them a lot.
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So what do consumers want?
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Hollywood movies and TV shows whenever they want them.