Apple's iPhone Software 4.0 Preview Live Coverage
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Welcome everyone, the event may start a little late, but should be under way in just a few short minutes.
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Letting people into the hall now...
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Just about to start. People have been asked to switch their devices to silent mode.
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Steve Jobs is now on stage.
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Going over "great reviews" for the iPad.
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Called Walt Mossberg a "pretty tough critic."
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Reading quotes from early reviews.
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450K iPads sold to date.
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Best Buy is out of Stock. Jobs says Apple is making them as fast as they can.
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"We'll have to try harder."
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Over 600K downloads of iBooks. Users downloaded more than 1M apps on first day of iPad.
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Jobs shows pictures of an excited little girl opening her iPad box .
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185k apps in the App Store now.
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Over 4 billion apps downloaded to date.
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3500 iPad apps too.
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Shows off some of the best iPad applications.
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Marvel comic books, MLB, Epicurious, IMDB all highlighted.
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Star Walk and ABC Player get some attention too.
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Netflix, Popular Science Magazine... and an accordion.
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Time for the iPhone.
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JD Power winner for customer satisfaction the last three years.
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iPhone is 64% of mobile browser usage. Everything else added together is half of the iPhone.
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50 million iPhones sold to date.
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Add in the iTouch and it's 85 million iPhones and iPod touches.
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Over 1500 new APIs coming in iPhone OS 4.0
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Developers can now access the calendar and photo library.
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A new framework called "accelerate" gives hardware accelerated math functions.
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iPhone OS 4 will ship this summer (as expected).
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100 new features for users.
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Users can create playlists, have a 5x digital zoom, tap to focus on video, gift apps to friends/family, geotagging, places in the photo app, change homescreen wallpaper (like with iPad), Bluetooth keyboard compatibility (also like iPad).
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Today though Jobs is going to talk about 7 "tentpole" features.
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First: MULTITASKING.
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"We weren't the first to this party, but we're going to be the best. Just like cut and paste."
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Apple has found a way that won't make the phone feel sluggish or reduce battery life.
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Demoing now.
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Jobs is inside mail, looking at a message.
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Pulls up a row of icons at the bottom of the screen showing running tasks.
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Double click the home button to raise the icons.
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He has four apps running at once.
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Jumping between browser and mail quickly.
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Jumps back into a game, TapTap Revenge, to pick up where he left off.
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"Pretty cool, huh?"
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Mutitask tray can be accessed from the home too.
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Jobs says multitasking "changes the way you use the iPhone."
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Senior VP Scott Forstall on stage to explain how they added multitasking without a performance hit.
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They're providing seven multitasking services as APIs to developers.
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Showing an example with Pandora.
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"Pandora can continue to play music in the background while you switch to apps. And you can use a controller in the lock screen to control Pandora."
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Tim Westergren from Pandora now on stage.
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The application only needs to use the background audio process to work.
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Pandora has added 30,000 new listeners a day on the iPhone.
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Developers took just one day to make Pandora background-compatible.
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Showing off the performance of Safari even as Pandora plays in the background.
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Pandora can be controlled from the lock screen too.
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Next new API: Voice over IP.
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Being demoed with Skype.
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You can still receive calls through Skype even when you're not running it in the foreground.
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Switching to skype while in another app gives a "double-high status bar."
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Shows off receiving a Skype call while doing another task.
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Red status bar on top lets you know you're still in a call.
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Third API: Background location.
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Showing turn by turn with TomTom.
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Leaving an app like TomTom, it can still give you directions.
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Shows off audio turn directions while changing music.
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Social networking applications like Loopt won't rely on GPS to conserve battery power.
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They will use cell tower locations, and update position when a cell tower switches.
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Service can be disabled if users don't want it.
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Now talking about Push notifications.
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10 billion pushed to date since it debuted 9 months ago.
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Forstall is explaining how push works with Apple's servers.
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New feature: local notifications. Doesn't need to use Apple's servers.
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"TV View" gives a reminder that "The Colbert Report" is on in 10 minutes.
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Next API: Task completion.
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Start uploading photos to Flickr, you can leave the app and the task will complete.
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Last API: Fast app switching.
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Allows you to restore the state of an app when you switch out and back.
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Is the "easiest" for developers to implement.
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These 7 APIs, along with the UI popup, are Apple's implementation of multitasking.
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Now that was the first "tentpole." The second: Folders to arrange your apps.
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Jobs is back, makes a folder full of games.
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Folders are automatically named based on the category the apps come from.
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Selecting a folder icon drops down multiple icons. Folders can be added to the taskbar too.
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Dragging one app on top of another automatically makes a folder with the two apps in it.
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Talking about homescreen wallpaper.
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Like the iPad, you can have two separate images for lock screen and home screen.
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With app spaces, you can now have 2160 apps on your iPhone.
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Tentpole 3: Enhanced mail.
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First thing: Unified inbox.
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Multiple accounts on one screen. More than one Exchange account is supported too.
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Fast inbox switching, organize by thread.
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You can open attachments with third-party apps (like on the iPad)
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Tentpole 4: iBooks on the iPhone.
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Looks similar to the iPad.
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"It's a delightful e-book reader."
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Buy books once, read them anywhere.
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Wirelessly sync books between platforms (like the Kindle offers). Free copy of Winnie the Pooh too.
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Fifth tentpole: Enterprise features.
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80 percent of Fortune 100 companies use the iPhone.
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First up, better data protection.
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E-mail and attachments are encrypted.
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APIs will also allow developers to encrypt within their own apps.
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Wireless app distribution.
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Multiple exchange accounts and Exchange Server 2010.
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Tentpole six: Game Center.
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New social gaming network.
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You can now challenge friends to a game.
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Leaderboards, automatic matchmaking for online multiplayer.
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Also, achievements.
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Game Center will be available later this year.
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Seventh tentpole: iAd
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Building advertising right into iPhone OS 4.
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This is a way for developers to make money off of their free apps.
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"Most of this kind of advertising sucks," Jobs says of current mobile ads.
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On the desktop, ads are tied to search. On mobile devices, people are using apps.
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New ads are interactive.
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Jobs says they want ads to be more interactive, but also have emotion.
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Interactive and video content can be done without ever leaving the app.
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iAd is in the iPhone OS itself.
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Clicking ads doesn't take you to a browser. You stay in the app.
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60% of revenue goes to the developer.
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Ad for Toy Story 3 done with HTML5.
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Ad allows someone who clicks to view characters, videos, posters and downloads.
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Tapping on characters plays back sound clips.
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The ad features an 'X' in the top left to allow you to return to the app where you left off.
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Ad also includes a simple game that can be played.
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Next up, an ad for Air Jordan.
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Includes an embedded video.
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Build custom shoes, see the history of the Air Jordan. Ad also includes a store locator.
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Target app shows the ability to build a custom college dorm room.
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Jobs builds his dorm room: He's a "dude" who's into music and goes to Michigan.
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Ads are fully featured and interactive, like apps.
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Developer preview issued today.
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Seven tentpoles were out of 100 new user features in iPhone OS 4.
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[highlight]These features will be iPhone 3GS and iPod touch third-gen compatible.[/highlight]
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iPhone 3G and second-gen iPod touch will get "many things," but not multitasking.
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Sounds like anyone clinging to their first-gen iPhone might be out of luck.
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Features are coming to iPhone this summer.
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iPad owners will have to wait until the fall.
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Now for a short break, followed by a Q&A.