Fred, I was there ... I think in 2007 or 2008. It is upscale, but in a rustic sort of way - which was Rockefeller's intent. The beaches are undeveloped and pristine and the best part of the resort. It is also within 5 minutes of Cruz Bay, which a great, funky little town with wonderful dining.
Took the family there in 2007 and loved it. Great beaches, some history, hiking, snorkleing. All for pennies on the dollar? You can't go wrong.
Just remember to drive on the left.