NIKKI BEACH, THE JETSET AND MikeR
Nikki Beach expands with luxury hotel & resort division
21 February 2007
Mr Jihad El Khoury, formerly chairman of the Hotel Don Carlos Beach & Golf Resort, and Nikki Beach in Marbella is pleased to announce the creation of a joint venture company with the newly launched Nikki Beach Hotels & Resorts.
The creation of this joint venture marks an exciting new step in the worldwide build up of the Nikki Beach Hotel brand and will mean the development of up to 10 hotels and beach clubs in 9 countries over the next 7 years, in parallel with a significant number of similar projects undertaken directly by the Miami based company, in new locations in the USA and around the world.
Known worldwide as The Sexiest Place on Earth, moving into the hotel sector is a natural progression for the Nikki Beach luxury brand which offers its customers not only a unique beach club experience, but also total immersion in a cool and glamorous lifestyle with Nikki Music, Nikki Clothing, Nikki Furniture, Nikki News, Nikki VIP cards and Nikki Style magazine.
The international beach club brand was launched in Miami by entertainment entrepreneurs Jack & Lucia Penrod and Eric Omores and has just celebrated a fabulously successful 10 years. The winning formula has been repeated in Marbella, St. Tropez, St. Barths, Hollywood, Sardinia, Puerto Vallarta and Cabo San Lucas and New York, among others, and the trend-setting brand knows no bounds.
As Jack Penrod states,
Nikki Beach expands with luxury hotel & resort division
21 February 2007
Mr Jihad El Khoury, formerly chairman of the Hotel Don Carlos Beach & Golf Resort, and Nikki Beach in Marbella is pleased to announce the creation of a joint venture company with the newly launched Nikki Beach Hotels & Resorts.
The creation of this joint venture marks an exciting new step in the worldwide build up of the Nikki Beach Hotel brand and will mean the development of up to 10 hotels and beach clubs in 9 countries over the next 7 years, in parallel with a significant number of similar projects undertaken directly by the Miami based company, in new locations in the USA and around the world.
Known worldwide as The Sexiest Place on Earth, moving into the hotel sector is a natural progression for the Nikki Beach luxury brand which offers its customers not only a unique beach club experience, but also total immersion in a cool and glamorous lifestyle with Nikki Music, Nikki Clothing, Nikki Furniture, Nikki News, Nikki VIP cards and Nikki Style magazine.
The international beach club brand was launched in Miami by entertainment entrepreneurs Jack & Lucia Penrod and Eric Omores and has just celebrated a fabulously successful 10 years. The winning formula has been repeated in Marbella, St. Tropez, St. Barths, Hollywood, Sardinia, Puerto Vallarta and Cabo San Lucas and New York, among others, and the trend-setting brand knows no bounds.
As Jack Penrod states,
